AMICS Amplifi Start the audit

ONE CLIENT AT A TIME FOUNDER LED

Buyers are already looking. Own the searches
closest to revenue.

Amplifi finds one narrow, bottom-of-funnel opportunity, builds the search and website system around it, then operates the system month after month.

Apply for the $690 audit See the commercial path
1 × 1 × 1 ONE ICP
ONE OFFER
ONE GEOGRAPHY
[SERVICE] + [LOCATION]BUYER SELECTING NOW [SPECIFIC PROBLEM] + [SOLUTION]BUYER WANTS RESOLUTION [TYPE / SPEC] + [COMMERCIAL MODIFIER]BUYER COMPARING FIT

THE SPEARHEAD

Not more traffic.The right search at the right moment.

01 / PROVIDER

[service] + [location]

The buyer is selecting who to call.

02 / RESOLUTION

[specific problem] + [solution]

The buyer understands the problem and wants it solved.

03 / COMMERCIAL FIT

[type / specification] + [modifier]

The buyer is comparing fit, proof or price.

THE FIRST DECISION RULE ONE ICP×ONE OFFER×ONE GEOGRAPHY

Find the smallest defensible wedge. Expand only when the evidence earns it.

DIAGNOSE → BUILD → OPERATE

Three decisions.No vague scope between them.

Abstract audit materials showing search evidence, website architecture and measurement layers
SEARCH EVIDENCE COMMERCIAL WEDGE FIXED SCOPE
01 / DECIDE$690

SEO opportunity audit

A standalone decision brief built around your offer, economics, search landscape and current website.

  • Founder working session
  • Compact-keyword opportunity map
  • Competitor and SERP diagnosis
  • Website, trust and conversion review
  • Prioritized scope and commercial rationale
YOU KEEP THE AUDIT WHETHER OR NOT WE BUILD
02 / BUILD$5K–$10K

Foundation and implementation

A fixed scope prescribed by the audit. We build only what the priority opportunity requires.

  • Search and information architecture
  • Priority commercial pages
  • Technical and entity foundation
  • Conversion path and measurement
  • Launch, indexation and handover ledger
FINAL PRICE AND DEFINITION OF DONE FOLLOW THE AUDIT
03 / OPERATE$3K/MO

Managed search and web

An ongoing operating layer that keeps the website, search program and measurement moving together.

  • Managed hosting and technical upkeep
  • Ongoing SEO and priority-page improvement
  • Routine website management
  • Measurement and operating reports
  • Programmatic expansion where demand justifies it
MAJOR REDESIGNS, APPLICATIONS AND PAID MEDIA ARE SEPARATE SCOPE

THE AMPLIFI OPERATING LAYER

One spearhead.Everything else is prescribed.

SEO opens the door. The surrounding disciplines are added only when they help the same buyer find, trust and choose you.

  1. 01

    Demand

    Compact-keyword and competitive research.

  2. 02

    Foundation

    Technical, entity and information architecture.

  3. 03

    Experience

    Pages, messaging, performance and conversion.

  4. 04

    Authority

    Useful proof, entities and supporting content.

  5. 05

    Expansion

    Programmatic growth only across distinct demand.

  6. 06

    Learning

    Measurement, iteration and the next justified build.

OPERATOR DISCIPLINE

The judgment is bespoke.The line of work is repeatable.

  1. 01
    FIT

    Confirm the opportunity deserves attention.

    We verify that valuable search demand exists and that the business can service it.

  2. 02
    CONTEXT

    Start with the business, not a keyword tool.

    Founder session on the offer, buyer, economics, geography, constraints and desired action.

  3. 03
    EVIDENCE

    Map the search, trust and conversion landscape.

    We examine compact demand, competing results, the current website and the route to enquiry.

  4. 04
    PRESCRIPTION

    Choose one commercial wedge.

    We define the pages, technical foundation, proof and measurement the opportunity requires.

  5. 05
    BUILD

    Approve an explicit definition of done.

    The implementation has a fixed scope, clear dependencies and a deliberate launch sequence.

  6. 06
    OPERATE

    Keep search and the website on one ledger.

    We improve what matters and expand only when real evidence supports the next move.

OPERATOR PEDIGREE

Built from experience.
Not borrowed proof.

STRATEGY SHOULD END IN
FUNCTIONING SYSTEMS.
2024 / MTDR

Integrated agency-side execution

Lucas operated as an executive partner at MTDR and spearheaded web and e-commerce execution within bespoke digital engagements.

NOW / AMICS AMPLIFI

A narrower search-and-web spearhead

That operating discipline is now focused tightly on compact-keyword SEO, conversion infrastructure and managed web growth.

This describes Lucas’s prior operating experience. MTDR clients, logos, accolades, testimonials and performance figures are not presented as Amplifi work.

YES / GOOD FIT

A valuable decision is already being searched.

  • One conversion is commercially meaningful
  • Buyers reveal intent through specific searches
  • A service, product or geographic wedge can be isolated
  • The business can fulfil the demand it earns
NO / NOT A FIT

You are buying volume, certainty or generic content.

  • You require guaranteed rankings, leads or revenue
  • There is no measurable commercial action
  • The offer and buyer remain undefined
  • The goal is mass publishing without differentiated value

QUESTIONS BEFORE WORK BEGINS

No mystery retainers.No ranking theatre.

What exactly does the $690 audit give me?

A standalone decision brief: the priority compact-keyword opportunity, current search and competitor evidence, website and conversion gaps, a recommended first wedge, and the scope we would implement. It is not a generic automated report.

Do I have to continue into setup or the monthly engagement?

No. The audit is useful and complete on its own. Setup is proposed only when the opportunity is worth building, and the managed operating layer is a separate decision.

Why does implementation range from $5k to $10k?

The work depends on what already exists and what the chosen opportunity requires. The audit converts that uncertainty into a fixed scope and definition of done.

Can you work with our existing website?

Yes, when it can support the required architecture, performance, measurement and publishing workflow. If it cannot, the audit explains what must change and why before a rebuild is proposed.

Is programmatic SEO just mass-generated content?

No. Programmatic expansion is used only where distinct buyer intent and useful differentiated information exist. Every template, data source and published page is reviewed against the same commercial and quality standard.

Do you guarantee rankings or revenue?

No. We provide observable work, explicit assumptions, clean measurement and a bounded operating ledger so you can see what was built and what changed.

THE NEXT DECISION

Find the wedge.
Then own it.

$690 AUDIT→ $5K–$10K SETUP→ $3K/MO MANAGED
Apply for the SEO audit hello@amicsconsulting.com
$690 · STANDALONE DECISION BRIEF · NO RANKING PROMISES